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Procter & Gamble Acquires Farmacy Beauty

Strengthens its presence in the specialty retail channel with the "farm-to-face" skin care brand.

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By: TOM BRANNA

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Procter & Gamble is acquiring Farmacy Beauty, an indie beauty brand that calls itself, “farm-to-face skin care.” A purchase price was not disclosed. Farmacy Beauty was founded six years ago by entrepreneur David Chung. The company's best-selling brands include Green Clean cleansing balm, Honeymoon Glow Serum and Filling Good hyaluronic acid serum. According to sources, Farmacy Beauty's sales approach $80 million. Farmacy is a direct-to-consumer brand and exclusive t...

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